2024 Partnerships Industry Prediction
As we stand on the cusp of 2024, it’s essential to take a step back and analyze the evolving market dynamics from a macro perspective. The landscape of sales and …
Partnerships Success Lifecycle
The Partnerships Success Lifecycle is an executive view of the leading indicators of a successful partnership program. It is a circular motion that continuously repeats itself. The infographic below captures …
How do you fill your cup?
I haven’t written a Thought Stream in a long time, but I guess it takes a triggering event to spur a thought worthy of sharing. I’m part of a book …
No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise
I was recently interviewed by Olivia Ramirez at CrossBeam to share some insights on how to grow an under-resourced channel program. Please visit the following link for the full article: …
Peanut Butter & Jelly
Jiffy makes great peanut butter and Welch’s makes great jelly, but in my humble opinion neither should attempt to be an expert in the other. I can’t imagine walking down …
The Coffee Shop Partnership
Not all partnerships end up on paper, but many of them start out on paper; meaning, sometimes the most successful partnerships start out with the exchanging of business cards at …
Should I “Like” or Should I “Share”
“Should I ‘Like’ or Should I ‘Share’?” reminds me of a lyric from a band I grew up listening to. I’ll let you twist on that for awhile…feel free to …