Are We Misusing the Term “Channel”?
What best defines your partner program? There are significant differences between Channel Partners, Referral Partners, Alliance Partners, and Technology Partners. Who are you…or maybe better yet, who do you want …
Thrive vs. Survive
I sometimes save these thought streams in a draft folder while I noodle on them before publishing; however, I felt compelled to publish this thought stream in mid-stream knowing I’ll …
The Third Wave: An Entrepreneur’s Vision of the Future by Steve Case
I was participating in a training course led by Mark Brigman today and he reminded me of a couple books I was familiar with. “The Third Wave: An Entrepreneur’s Vision …
Strategic Budgetary Planning
As a vendor, how do you become a part of the strategic budgetary planning process for capital and/or operational improvements for your clients? If you’re involved or have a dotted …
What is the Best Sales Methodology?
If you’ve been around sales long enough chances are you’ve been exposed to a variety of sales methodologies. There’s Holden, there’s Challenger, and then you have Sandler…the list goes on …
UNRUH – What’s in a Name?
In the event you haven’t visited the About page, I’ll offer the same explanation in this thought stream. What’s in a name? The name Unruh is of German origin and …
GiveWithoutGiving.org
GiveWithoutGiving.org (GWG) is a very interesting program that can be added to any website or blog. Along the lines of “GoFundMe”, GWG is an ad-based fundraising platform that can be integrated …
Couch Money
Finding funding for strategic initiatives can be a challenging task for many organizations. Traditional lenders often charge high interest rates and fees, making the overall cost of financing significantly higher. …
PARTNERNOMICS by Mark Brigman, Ph.D.
I’ve spent my entire career building win-win outcomes by developing and fostering professional relationships between individuals and organizations. For 20+ years my focus has been finding solutions to business challenges …
Who’s Your Customer?
“Power of Influence” is a thought stream focused exclusively on channel and strategic alliances. With that said, who is your customer? I would submit that most of us would say it’s …