The Partnerships Success Lifecycle offers executives a clear view of the key indicators driving a thriving partnership program. This continuous cycle, visualized in the infographic below, breaks down each stage and its moving parts.
The Partner Development Leader (PDL) monitors activity at every stage, color-coding them based on risk. For example, low Engagement/Activity signals potential dips in Partner Qualified Leads, putting future revenue at risk. Each stage feeds into the next, culminating in revenue before the cycle begins anew.
This infographic simplifies the complexities and dependencies of a successful partner program, making it an effective tool for setting expectations during monthly executive reviews of Vital Factors.
