The Partnerships Success Lifecycle is an executive view of the leading indicators of a successful partnership program. It is a circular motion that continuously repeats itself. The infographic below captures the moving parts in each stage. The Partner Development Leader (“PDL”) continuously monitors activity in each stage of the lifecycle and color codes each stage based on risk. By example…Engagement / Activity is a leading indicator to Partner Qualified Leads. If Engagement / Activity is down, then it can be expected that Partner Qualifed Leads will be down and ultimately at risk. Each stage is a leading to the next ending in revenue, and then the cycle repeats itself. This infographic nicely illustrates all the complexities and dependencies of a successful partner program as a way to set expectations with executive leadership in a monthly review of Vital Factors.
